Customer Stories
Navigating the Competitive Landscape through Strategic SEO and Digital Transformation
How MOD Commerce helped Strata Collective climb from page 28 to page 1 on Google — and transformed their business growth.
About Strata Collective
Strata Collective is a next-generation property management company based in Sydney. Their team of experts invests in technology to put information in the hands of their respective strata committees. They provide immense value and exceptional service to clients that want a close, personal relationship with their Strata Manager built on mutual trust and meaningful connection.
Since their start, Strata Collective has been on a mission to add value to the properties of all owners while treating each client as a unique strata with unique challenges. This objective can be readily seen through their personalised offerings that perfectly match their services to the specific requirements of each and every client.
Business Goals & Challenges
As a small, boutique business with only nine team members and one location, Strata knew they needed to expand their marketplace and create leads in order to sell, especially in their competitive market. They approached this desire for expansion and evolution with one simple goal: to improve their Google search ranking.
With this vision in mind, they knew they needed effective SEO but didn't know where to look or how to begin, referencing an email inbox "crowded with SEO offerings" as they struggled to find a service that fit.
Their existing SEO platform was inadequate — high costs and no results, even with monthly check-in meetings. After months of overspending on a service that reaped no rewards for Strata Collective or their prospective clients, the search for a solution seemed bleak. As an award-winning collective with great value to offer, optimising their search results in a crowded marketplace was essential.
Creating a Plan
Strata Collective needed a service that could put them on the map — more specifically, the front page of Google. After months of struggling with an ineffective platform, they were referred to MOD Commerce through a mutual contact. After careful consideration and collaboration, a plan was developed leveraging the MOD Commerce platform:
MOD Commerce CMS
- SEO-optimised website
- Backend SEO best practices
- Website Hosting
Content Strategy
- Content Writing
- Ongoing content generation
- Search-targeted articles
MOD Commerce was able to bring clarity and support to Strata Collective as they began to form a strategy to optimise their Google search, accelerate web traffic, and achieve their goals. MOD Commerce took an extremely straightforward, standardised approach that helped the team increase sales and eliminate the risk of future challenges.
The MOD Commerce CMS comes with built-in SEO features that work in the background to tell search engines exactly what they need to know to boost rankings and reach relevant audiences. The team at Strata appreciated that these techniques could run without too much involvement from their small team.
Improving SEO with Ease and Accessibility
Throughout the process, MOD Commerce provided Strata Collective with exceptional customer service that was clear, direct, and to the point — a fresh breath of air from their previous system. As a company that heavily relies on communication and personal relationships, a lot of trust was involved throughout the process.
MOD Commerce made it easy to avoid obstacles and create a compelling SEO strategy that would open up new opportunities and conversations for Strata Collective. The results spoke for themselves.
from Page 28
Improvement
with Growing Goals
There was a massive delta between what I know and what MOD Commerce can deliver. An awesome product that delivers awesome results.
— Rod Smith, Strata CollectiveRaising the Standard of SEO
For the past two years, Strata Collective has been successfully working with MOD Commerce to completely transform their process. Since using MOD Commerce, the Strata Collective website has gone from being listed on page 28 of Google to page 1 — an impressive jump that has helped expedite business growth in a plethora of ways.
Quick Facts
Do More. Sell Faster.
Climbing from Page 28 to Page 1 on Google
Before MOD Commerce, Strata Collective was buried on page 28 of Google with no meaningful inbound traffic. Their previous SEO provider cost them heavily each month with no results — an inbox crowded with promises and a search ranking that went nowhere.
MOD Commerce's built-in CMS SEO tools changed everything, running continuously in the background and signalling to search engines exactly what Strata Collective offers and who they serve.
Page 1on Google — from page 28. A 27× improvement in search visibility for a nine-person boutique firm in one of Australia's most competitive property markets.
Expanding Market Visibility
As a small team with one location, Strata Collective's ability to reach new property owners was limited by their digital footprint. MOD Commerce's SEO strategy directly addressed their core goal: expanding their marketplace and creating more qualified leads.
By surfacing Strata Collective at the top of relevant searches, MOD Commerce helped the team connect with property owners who were actively looking for exactly the kind of personalised, high-trust strata management they offer.
27×improvement in search ranking position — from page 28 to the front page of Google in under two years.
Content Writing & Web Hosting
MOD Commerce's content writing and web hosting services helped Strata Collective create an engaging narrative that resonates with partners and prospective clients alike. Content was written with search intent in mind — targeting the specific terms property owners in Sydney use when searching for strata management.
The team at Strata appreciated that the content strategy worked seamlessly in the background, requiring minimal involvement from their nine-person team while consistently delivering results.
With a clear, transparent reporting structure and a direct line to the MOD Commerce team, Strata Collective always knew what was happening — and why it was working.
Transforming Business Growth
Strata Collective has fulfilled their initial SEO goals and is now setting new, increasingly ambitious ones — powered by the same MOD Commerce platform that took them from invisible to indispensable in the Sydney strata market.
The MOD Commerce content writing and web hosting services helped Strata Collective create an engaging narrative that resonates with partners and users alike. With the help of the MOD Commerce team's dedicated customer service, Strata Collective has been able to grow strategically and sustainably.
2+ yearsof continued partnership — and growing. New goals are set each year as MOD Commerce continues to deliver results.
Do More. Sell Faster.
Join businesses like Strata Collective who have transformed their digital presence with MOD Commerce.
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