Customer Stories
Cricketing Success in the Digital Era
How MOD Commerce Propelled VSports to New Heights — from a family cricket shop in Coventry to a multi-channel eCommerce powerhouse.
About VSports
VSports Cricket Store is a family-run business located in Coventry, United Kingdom since the 1980s. They specialise in providing high-quality cricket gear, supplies, and custom-made bats to cricket fans all over the world. With hundreds of products available for every level of player, their mission is to help people enjoy their favourite sport even more with a high-quality, curated selection of cricket equipment.
VSports has built an excellent reputation and referral network over the years for their commitment to quality and service. Combined with their expertise and passion for cricket, VSports prioritises trust and a commitment to excellent customer service.
Business Goals & Challenges
The challenge for VSports was to find a platform that could handle the complexities of eCommerce, financial operations, and in-store sales and inventory for their growing business. They needed something that could connect their sales floor to their backend — from purchase to shipping.
As their customer base and the popularity of eCommerce grew, so did the need for an easily deployable solution that could provide seamless order fulfilment and payment processing across multiple sales channels. With no one-size-fits-all solution available, VSports needed a custom-tailored approach that could meet their unique needs.
The team was in search of scalable technology that would enable them to efficiently manage growing customer demands, protect their data, and ensure maximum customer satisfaction — a platform that could evolve with their business into an increasingly digital world.
Creating a Plan
VSports knew they needed to streamline their operations and focus more on customers. Owner Vee Udeshi sensed the growing need for eCommerce and reached out to Craig, founder of MOD Commerce. After careful consideration and collaboration, a plan was developed leveraging the full MOD Commerce ecosystem:
MOD Commerce CMS
- eCommerce Website
- Backend SEO optimisation
- Email Hosting
MOD Commerce Retail
- Point of Sale
- Product Manager
- eBay & Amazon Sync
Fulfilment & Logistics
- Shipping Label & Tracking
- Warehouse Scanner App
Take My Bookings
- Online appointment scheduling
- Customer appointment management
Thriving Through Uncertainty
When COVID struck, VSports, like many brick-and-mortar businesses, faced uncertainty. MOD Commerce helped VSports adapt by implementing Take My Bookings — enabling Vee Udeshi to manage one appointment at a time rather than waiting in store, keeping the business safe while providing individualised customer attention.
The results were remarkable. Between 2019 and 2021, online store sales increased by 390%. eBay and Amazon sales nearly doubled. Overall, total sales grew by 11% — with eCommerce channels actually increasing profits through lower overhead.
"We have seen tremendous changes in terms of organisation, speed, and ease of use. Our customers are now able to navigate through our website quickly and easily. MOD Commerce constantly provides better ways of doing things that make the process simpler and easier to focus on the business."
Skyrocketing Smart Business Growth
Since working with MOD Commerce, VSports has been able to do what they do best — help customers find the best cricket supplies on the market. With the application up and running, inventory reconciliation is a single task rather than a multi-system exercise. MOD Commerce support's innovation and attention to detail has helped skyrocket sales over the years.
Quick Facts
Do More. Sell Faster.
Transforming Sales Through Integrated eCommerce
In 2016, VSports sold the majority of their products in-store, with a small amount of sales via their own online shop — resulting in annual sales of £45,575.
By implementing the MOD Commerce software ecosystem, VSports opened and accelerated the growth of new online sales channels while boosting operational efficiency. From January to August 2022, the company's annual sales had already reached:
£258,302in just the first 8 months of the year — a transformation over less than 6 years.
The Risk of Inaction Was Too High
When the world shut down in Spring 2020, many brick-and-mortar retailers faced hardship. According to research on the impact of COVID-19 on UK small businesses, the total cost for UK businesses reached upwards of £126.6 billion.
Because VSports had already diversified its revenue portfolio with MOD Commerce before the pandemic hit, it was able to experience growth during a troubled time — maintaining operations and even increasing profits through lower overhead from online sales.
11%overall sales growth during the pandemic period, when many brick-and-mortar retailers were struggling to survive.
eBay & Amazon: From Zero to £500K+
When VSports implemented the MOD Commerce ecosystem, they specifically wanted to add new online sales channels — targeting Amazon and eBay to reach cricket enthusiasts worldwide.
Starting from zero marketplace presence, MOD Commerce's integrated eBay and Amazon sync tools enabled VSports to efficiently list, manage, and fulfil orders at scale. The result:
£500K+in eBay and Amazon sales generated in less than 6 years from a standing start.
Streamlined Operations, End to End
Before MOD Commerce, managing stock, sales, and fulfilment across multiple channels required visiting multiple disconnected systems. The MOD Commerce ecosystem unified everything under one roof — from the sales floor to the warehouse.
With real-time inventory reconciliation, integrated shipping labels and tracking, and the Warehouse Scanner App, VSports can review stock positions instantly and fulfil orders faster than ever.
Vee Udeshi still uses Take My Bookings today to manage customer appointments — a tool born from necessity during COVID that has become a permanent part of the VSports workflow.
Do More. Sell Faster.
Join businesses like VSports who have transformed their commerce operations with MOD Commerce. Book a demo today and see the difference.
Learn More Today Customer Stories